Marketing Specialist I, Social Media

This position is for a Marketing Associate within the University Relations Digital Experience team. The role involves developing and scheduling compelling social media content, collaborating with campus partners, and using data to improve audience engagement. Key requirements include an undergraduate degree or diploma in marketing or communications, 2-4 years of experience in marketing or digital content, and strong content development and organizational skills.

• As part of the University Relations Digital Experience team, this role supports the university’s social media presence and audience engagement across key channels. The role develops, creates and schedules compelling, audience-focused content
• University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world.
• At the university, the Marketing and Communications function is responsible for enhancing and protecting the university’s reputation.
• The marketing function leads through integrated planning, campaign development and brand stewardship, while establishing governance, standards and tools to ensure consistent, effective marketing across campus.
• The Marketing Associate is responsible for contributing to the planning, development, delivery and evaluation of marketing initiatives that support institutional priorities.
• The role applies marketing knowledge, professional judgment and strong organizational capability to develop content, coordinate campaigns and support audience engagement activities across a variety of channels.
• Working within established marketing frameworks and standards, the role contributes to effective marketing outcomes through independent management of assigned work and collaboration with stakeholders and marketing colleagues.
• Marketing Planning and Delivery
• Develops and delivers marketing initiatives aligned with defined objectives and priorities
• Creates, adapts and coordinates marketing content and materials across channels.
• Applies audience, channel and brand considerations to support effective delivery.
• Contributes to campaign planning and coordinates implementation of marketing activities within established priorities, frameworks and timelines.
• Coordinates marketing activities, timelines, deliverables and approvals for assigned initiatives.
• Identifies implementation challenges and recommends practical solutions to support delivery objectives.
• Works with internal partners to ensure marketing activities are delivered effectively and on schedule.
• Provides practical advice and guidance regarding marketing processes, campaign requirements, audience considerations and implementation approaches within established frameworks.
• Coordinates stakeholder review and approval processes.
• Supports management and optimization of marketing channels, platforms and campaign activities.
• Identifies opportunities to improve marketing processes, tools and delivery approaches.
• Experience working with multiple marketing channels, platforms, or technologies. Experience coordinating tasks, timelines, or deliverables across multiple priorities.

• 2–4 years of experience in marketing, communications, audience engagement, digital content, or a related field.