Manager / Assistant Manager - Business Development and Marketing

The University of Hong Kong seeks a Manager/Assistant Manager for Business Development and Marketing in its Campus Services Office. This role involves driving growth for campus services, developing and executing marketing strategies, and fostering relationships with stakeholders. Qualifications include a Bachelor's degree, at least 5 years of marketing experience, strong analytical and communication skills in English, Chinese, and Mandarin.

• Drive growth and expand opportunities for the CSO's service-oriented endeavors by identifying new markets, forging strategic partnerships, developing and promoting campus services within the CSO’s portfolio
• Support the development of promotional strategies for various campus services, and develop and execute of marketing plans to boost the CSO’s brand and visibility
• Analyze market trends, research potential new markets and partnerships, and explore new ways to brand and promote existing products or services
• Cultivate and maintain relationships with both internal and external stakeholders, including potential clients and industry partners
• Prepare proposals, develop pricing strategies, and negotiate agreements for various projects and collaborations
• Stay industry developments, competitor activities and market trends, and present reports and strategies to the management
• Plan, execute, and monitor marketing campaigns across paid and organic channels, analyze data and results to evaluate campaign performance
• Collaborate with website vendors to develop landing pages and manage content uploads
• Coordinate with internal teams, external vendors and partners to ensure timely campaign launches
• Participate in ad-hoc projects and duties, as assigned by the Director and Assistant Director

• Applicants should possess a recognized Bachelor’s degree in Business Administration, Marketing, Communications or a related field
• Not less than 5 years of proven work experience in brand-building, marketing campaign management, digital marketing, content marketing, or external communications
• Ability to manage fast-paced projects and collaborate effectively with internal teams and external partners in a dynamic environment
• Strong analytical skills to interpret data, generate insights, create and present marketing strategy to the management
• Self-motivation, strong organizational and multitasking abilities, and good problem-solving, communication and interpersonal skills
• Excellent communication skills in English, Chinese and Mandarin
• Familiarity with AI tools, social media platform management, and proficiency in Canva for creating digital content is an advantage
• Proficiency in Microsoft Office Suite (Excel, Word, and PowerPoint), and experience with Google Analytics
• Ability to work independently and collaboratively within a team in a fast-paced environment.

• A highly competitive salary commensurate with qualifications and experience will be offered, in addition to annual leave and medical benefits. The appointment will attract a contract-end gratuity and University contribution to a retirement benefits scheme, totaling up to 10% of basic salary.