Industry Engagement Coordinator

The Industry Engagement Coordinator will plan and execute events and outreach activities for the Co-operative and Experiential Education department to generate employer leads and strengthen relationships. Key responsibilities include managing event logistics, coordinating promotional materials, and reporting on outreach effectiveness. A university degree or equivalent in a related field and 3-5 years of marketing, communications, or event management experience are required.

• The Industry Engagement Coordinator works on the Industry Engagement (IE) team within Co-operative and Experiential Education (CEE) at the University of Waterloo. The IE team drives awareness and leads generation, ultimately supporting co-op job development.
• targeted at generating employer leads, strengthening existing employer relationships through engagement and recognition programs. This role will facilitate vital, collaboration-rich relationships both internal and external to the University.
• The Coordinator manages the research, planning, organization and communication of industry event attendance, logistics and bookings, including event staff scheduling and training, and leads generation targets for key, strategic events.
• With guidance from the Industry Engagement Manager, the Coordinator will produce regular reports on the value of the above-mentioned outreach activities and makes recommendations for future planning.
• Lead the development and execution around consistent processes for engagement activities including targeted event and industry research, event scenario development, pre-event meetings, post-event feedback, regular team feedback collection for continuous improvement of various promotional activities and reporting on plan outcomes
• all of which align with strategic job development areas.
• In some cases, process job development leads, using the customer relationship management (CRM) tool and monitor their success.
• Partner with other Waterloo departments (e.g., Office of Advancement, Office of Research, Alumni Relations, Faculties, Centers and Institutes, School of Planning, etc.) to collaborate and develop lead generation events and activities.
• Supervise a co-op student as part of delivering on the overall role accountabilities
• Support strategic engagement activities to further drive lead generation
• Manage the event-related budget in a fiscally responsible manner.
• Forecast budget amounts for annual event plan in collaboration with the Industry Engagement Manager.
• Advise when costs will exceed budget allocation and provide proposals and rationale for purchases as necessary.
• Manage the procurement and effective use of outreach materials and manage the inventory of materials.
• Manage inventory of materials including promotional items, employer gifts, and all event-related materials.
• Completion of some post-secondary education or equivalent education in combination with experience will also be considered, in communications or marketing, event management or related discipline.
• At least 3-5 years in a marketing and communications or event management role.
• Experience using a customer relationship management (CRM) system is an asset.
• Prior business development, sales or recruitment support experience is an asset.
• Superior organization skills, able to develop event outlines with ease, develop critical paths and reports.

• Co-ordinate and liaise with external vendors where required.
• Partner with Communications Engagement Digital Experience (CEDE) team to evaluate needs and develop print and digital communications and other required materials for events, ensuring alignment with the University’s master brand.
• Technical: Intermediate level skills in Word and Excel are required. Experience with CRM software is a plus