Education Consultant, Student Recruitment (Administrative Executive/ Senior Administrative Executive)

This role focuses on driving student enrollments through high-quality education counselling and conversion of prospective students. Key responsibilities include managing student pipelines, providing personalized counselling, and supporting recruitment activities. Essential requirements are a degree, 2-5 years of sales/recruitment experience, strong communication, and a willingness to travel.

• All HWUM staff endeavours will embody our shared values of: Inspire, Collaborate, Belong, and Celebrate.
• Please note that this job description is not exhaustive, and the role holder may be required to undertake other relevant duties commensurate with the grading of the post and its general responsibilities. Activities may be subject to amendment over time as the role develops and/or priorities and requirements evolve.
• Provide professional, accurate, and personalised counselling to prospective students and their parents (via face-to-face, virtual platforms, and other communication channels), ensuring a consistent and positive experience throughout the student journey.
• Drive enrolment growth by actively managing and converting leads into applications and confirmed enrolments, in line with targets set by Management.
• Ensure effective lead management and follow-up, including timely response to enquiries and consistent engagement to maximise conversion outcomes.
• Maintain 100% accuracy and timeliness in CRM updates, including proper lead tagging (e.g. direct, agent, event source), tracking of interactions, and conversion status to support data-driven decision-making.
• Support and execute recruitment activities and campaigns, including Open Days, campus tours, education fairs, school visits, and intake-driven initiatives.
• Ensure all leads generated from sales events and marketing campaigns are captured and updated within the required timeline (e.g. within 48 hours).
• Build and maintain strong working relationships with key stakeholders, to support recruitment objectives.
• Manage and support assigned by ensuring alignment on programme offerings, entry requirements, marketing campaigns, and conversion expectations.
• Collaborate closely with Admissions, Marketing, and Academic teams to ensure smooth application processing, accurate offer issuance, and a positive onboarding experience for students.
• Support the implementation of scholarships, bursaries, and promotional campaigns to drive urgency and improve conversion rates.
• Demonstrate flexibility in working hours, including weekends and travel (domestic and international), to support recruitment activities and market engagement.
• Contribute to overall team performance by sharing best practices, supporting colleagues, and ensuring recruitment targets and deadlines are consistently achieved.

• This section details the attributes e.g. skills, knowledge/qualifications and competencies which are required in order to undertake the full remit of the role.
• This section details the attributes e.g. skills, knowledge/qualifications and competencies which are required
• undertake the full remit of the role.
• Desirable Criteria – these are attributes which would be useful for the candidate to hold. When shortlisting, these criteria will be considered when more than one applicant meets the essential criteria.
• Understand the University’s Recruitment cycle.
• Diploma / Degree (or equivalent qualification)
• Minimum one (2-5) years working experience in sales or recruitment, preferably in education.
• Fresh Graduate is encouraged to apply for administrative executive role.
• Experience in post-graduate and/or undergraduate student recruitment.
• Experience in local and/or international student recruitment.
• Knowledge of Schools Account Management will be desirable.
• Excellent in communication skills and building rapport with Schools and Agents.
• Ability to create events, have excellent coordinating skills.
• Proficiency in speaking and writing English, Bahasa Malaysia and Mandarin languages is preferred.