Digital & Lifecycle Content Specialist

The Digital & Lifecycle Content Specialist will develop and deliver personalized, omnichannel customer lifecycle programs to drive business growth. Key responsibilities include acting as a Subject Matter Expert for Customer Lifecycle Management, owning campaign development and optimization, and ensuring privacy compliance. Candidates require at least 5 years of experience in omnichannel CLM campaigns, proficiency in martech platforms, and strong analytical and problem-solving skills.

• Enjoy hybrid work, a 37.5-hour week, and inclusive benefits designed to support wellbeing and caring commitments
• With more than 47,000 students and over 6,000 staff, Waipapa Taumata Rau, the University of Auckland is Aotearoa New Zealand's leading university and a globally connected organisation dedicated to creating knowledge, transforming lives and shaping the future.
• As part of a newly established Marketing & Recruitment operating model, our Business Partnering team sits at the centre of strategic decision-making, helping faculties, research institutes and service divisions connect organisational priorities with meaningful marketing and recruitment outcomes.
• The Digital & Lifecycle Content Specialist (known internally as Digital and Content Specialist) is responsible for the development and delivery of personalised, omnichannel customer lifecycle programs that drive meaningful business results.
• Act as the Subject Matter Expert (SME) for Customer Lifecycle Management within Marketing and Recruitment, elevating stakeholder understanding and demonstrating clear bottom-line impact.
• Take end-to-end ownership of lifecycle activities within your assigned portfolio—developing, managing, and continuously optimizing campaigns to align with overarching strategy.
• Act as the guardian of the CLM strategic frameworks, ensuring compliance across all campaign executions.
• Collaborate with external agencies and internal teams (digital, marketing, and operations) to deliver cohesive, data-driven, and frictionless customer experiences.
• Build scalable campaign assets, including landing pages, reusable templates, and content frameworks, to support efficient delivery.
• Monitor and report on performance, extracting actionable insights that directly drive business OKRs.
• Maintain strict compliance with local and global privacy and data governance regulations, embedding a privacy-first approach across all touchpoints.
• This is a full-time, permanent opportunity. The full salary range for this role is $87,000 - $118,000 (Band [G]).
• Sound CLM & CRO Knowledge: An intuitive grasp of customer lifecycle management and CRO principles, with demonstrated experience applying them successfully in complex environments.
• Hands-on Campaign Execution: Proven capability to design, build, test, and optimise scalable automated campaigns, workflows, and digital touchpoints.
• Martech Proficiency: Hands-on experience with CRM, CDP, and marketing automation platforms (such as Salesforce Marketing Cloud, Eloqua, or similar enterprise tools).
• Data & Insights Focus: A results-driven, curious mindset with strong analytical skills to dig into performance data, uncover insights, and drive continuous optimisation.
• Technical Problem-Solving: The curiosity and technical capability to explore new platform capabilities, troubleshoot blockers, and improve system efficiency.
• Stakeholder & Influence Skills: Strong communication, presenting and interpersonal skills to manage multiple priorities, collaborate across teams, and advocate for strategy effectively.
• Join a newly established team dedicated to deepening customer relationships and driving long-term commercial growth for UOA.

• You’re a marketing professional with a minimum of 5 years’ experience developing and delivering effective omnichannel CLM campaigns, leveraging multiple martech platforms.
• You’re passionate about and have a sound understanding of CLM as a core discipline to delivering hyper-personalisation at scale, and can translate campaign reports into actionable insights and plans.
• You’re also poised under pressure, highly organised and enjoy solving problems in a fast-paced multistakeholder environment.
• Whether you’re supporting your manager in developing a new strategy, optimising workflows, or analysing performance, you take a detail-oriented, privacy-first, and customer-focused approach.
• You enjoy working collaboratively and embrace digital tools and new ways of working to achieve business objectives.

• The University is committed to meeting its obligations under the Treaty of Waitangi and achieving equity outcomes for staff and students in a safe, inclusive, and equitable environment.
• For further information on services for Māori, Pacific, women, LGBTQIATakatāpu iMVPFAFF + , people with disabilities, parenting support, flexible work and other personal circumstances go to www.equity.auckland.ac.nz
• As a comprehensive university, our scale creates opportunities that few organisations can offer.
• Whether your interests lie in education, research, innovation, reputation building, community engagement or student growth, you'll have the chance to contribute across a wide range of portfolios, projects and strategic priorities while continuing to grow your own career.
• This is a rare opportunity to contribute to a new function, vision and culture while working within an organisation that operates at a significant scale.
• This new function gives you access to internal expertise and resources commensurate with our complexity and commitments, including an in-house design studio and media production teams, audience specialist teams, web and digital teams, AI and automation expertise, and Māori and Pacific specialists across brand, media, comms and engagement.