Digital Content Officer

This is a full-time, 6-month fixed-term Digital Content Officer position at UNSW, focusing on developing and refreshing web content to improve user experience and performance for specific audience segments. The role requires entry-level web content writing and publishing experience, strong collaboration, organizational, and digital content skills. Experience with Adobe Experience Manager and similar platforms is advantageous.

• The Marketing & Digital Experience portfolio works to strengthen UNSW’s global brand reputation, sharpen its distinctiveness, amplify its expertise across societal impact themes and support delivery of the University’s Progress for All strategic plan.
• Committed to leading practice in marketing and digital experience, the portfolio places audiences at the centre of its work and leverages UNSW’s Adobe and Sales CRM investments to build more personalised relationships through integrated marketing, content, data, digital experience and future student recruitment functions.
• The portfolio comprises four pillars: Marketing & Content, Digital Experience, Strategy & Performance, and Future Student Recruitment, with offshore operations in China and India also reporting into the portfolio
• The Digital Content Officer plays an important role within the Digital Experience Web & UX team, developing and refreshing web content to enhance the user experience and performance of digital channels supporting Societal Impact, Equity and Engagement audiences.
• This entry-level role applies a search- and user-first approach to ensure new website builds and enhancements align with digital content best practice.
• The role reports to the Web Lead, Societal Impact, and has no direct reports
• Participate fully within the Digital Experience team, contributing to creating a respected and valued resource. Deliver a highly customer-focused service, and demonstrate commitment to cross functional collaboration, excellence and continuous improvement.
• Develop and publish web content improvements in line with technical and brand standards.
• Support the Web Lead and the Web & UX team to deliver the Digital Experience web content work plan, driving web performance improvements for priority audiences.

• For further details on role responsibilities and skills & experience required, refer to the position description found under the position listing on Jobs@UNSW .
• A relevant tertiary education with entry-level experience in web content writing and publishing or an equivalent level of industry knowledge gained through any other combination of education, training and experience.
• Digital agency, higher education and/or premium brand experience is highly desirable.
• An understanding of digital content technologies and automations including content and experience fragments is desirable. Experience using Adobe Experience Manager, Wrike, Trello, SEMRush, Clearscope, Site Improve andFigma would be advantageous.
• Highly developed written and visual digital content craftsmanship in a KPI-driven marketing context, with hands on web publishing experience.
• Excellent collaboration skills and experience working in an agile, sprint-based digital content delivery environment.
• Highly developed organisational and time management skills, with proven attention to accuracy and detail.
• Sound relationship management skills, with a demonstrated track record of fostering and maintaining strong and successful internal and external networks, supporting successful outcomes.

• For further details on the benefits, please visit https://www.jobs.unsw.edu.au/lifestyle-benefits
• People are at the core of everything we do. We recognise it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.
• Flexible working options.
• 17% Superannuation contributions and additional leave loading payments
• Additional 3 days of leave over Christmas period
• Discounts and entitlements (retail, education, fitness)
• Career development opportunities