Content Video Strategist

This role is for a Video Content Strategist responsible for developing and executing video content strategies to support campus-wide initiatives at UBC's Okanagan campus. Key responsibilities include planning, producing, and editing video content for various digital channels, and advising on best practices. The main requirements are an undergraduate degree in a relevant field and at least five years of experience in video content development, filming, editing, and digital storytelling.

• Demonstrates a commitment to enhancing one’s own awareness, knowledge, and skills related to equity, diversity, and inclusion
• Willingness to respect diverse perspectives, including perspectives in conflict with one’s own
• Undergraduate degree in a relevant discipline.
• Minimum of five years’ experience or the equivalent combination of education and experience.
• Relevant discipline for degree includes communications, journalism, film, media production, digital media or marketing.
• Related experience includes video content development, filming, editing, producing and digital storytelling.
• Advanced understanding of digital media and social media and demonstrated experience adapting video content for different platforms, audiences and formats.
• Advanced experience with Adobe Creative Suite, including video-editing software such as Final Cut Pro, Adobe Premiere Pro and related Adobe Creative Suite applications.
• Experience with Canva, Microsoft Office suite, and project management software an asset.
• Demonstrated experience shooting and editing video for digital communications and marketing channels.
• Demonstrated experience operating professional video cameras, audio equipment, microphones and lighting equipment.
• Experience in a post-secondary institution or similar environment an asset.
• A foundational understanding of visual design principles, knowledge of branding and working within a graphic identity system. Experience working with and providing feedback to designers. Basic graphic design skills are an asset.
• Experience using established and emerging social media channels for communication and audience engagement. Ability to use available social media and digital content insights to inform video development and optimization.
• Solid understanding of social media and digital video content best practices, accessibility and usability conventions.
• Ability to align creative strategies with institutional priorities and business goals
• High level of initiative, curiosity, and willingness to experiment and innovate.
• Flexibility and ability to seek creative ideas to solving problems and identifying new opportunities
• Demonstrated understanding of marketing and communications best practices.
• Effective communication, interpersonal and presentation skills.